What does it mean to protect your brand?

Brand protection is the process of protecting the intellectual property (IP) of companies and their associated brands against counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color mark and trade dress. … Fundamentally, brand protection prevents brand abuse.

How do you protect your brand?

12 Ways to Legally Protect Your Brand

  1. Protect Your Web Content. …
  2. Set up Google Alerts. …
  3. Use IP Protection. …
  4. Create a Distinctive Mark. …
  5. Register Your Trademark. …
  6. Get a Patent. …
  7. Create an Employee Handbook. …
  8. Trademark Your Brand.

What does protecting the brand mean and why is it important?

Protecting a brand online leads to improved sales by removing the cheap counterfeits taking away business. With low-quality imitations removed from the marketplace, authentic products will be seen as more reliable and higher quality. The rewards of creative work aren’t stolen by others.

What means brand protection?

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.

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Why do you need to protect your brand?

More than having increased brand recognition, protecting your brand can help set you apart from competitors. Moreover, it will help consumers attach a specific feeling or experience with your brand. In essence, your brand is the personality of your business. Take, for example, luxury brands.

How do I protect my clothing brand?

You can gain protection for your clothing brand by having your lawyer file a trademark application with the United States Patent and Trademark Office (USPTO). This entitles you to legal protections for your brand, including the brand name, slogan, or logo. For example, consider the classic Nike brand.

What are the benefits of having a strong brand?

Here are our 7 major benefits of a strong brand:

  • #1 Better customer recognition. “Oh, I know that brand.” …
  • #2 Higher customer loyalty. “I like everything they do.” …
  • #3 More word of mouth. …
  • #4 Higher advertising effectiveness. …
  • #5 Higher applicant quality. …
  • #6 Higher employee motivation. …
  • #7 Lower price sensitivity.

What is branding and how does it protect you?

Brand names or logos

A brand name or logo is how consumers identify your products and services in the marketplace. As your products and services begin developing reputations, your brand value increases. Brand names and logos are IP assets (trademarks) worth protecting.

How does Apple do branding?

Apple has a branding strategy that focuses on the emotions. The starting point is how an Apple product experience makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

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What are the tools available to legally protect your brand?

We’ve included a few of the most efficient and productive tools to assist you on your brand protection journey.

  • Talkwalker | Social listening tool.
  • Copyscape | Plagiarism tool.
  • Global Brand Database | Trademark search tool.
  • Google | Claim your Business profile.
  • Chatmeter | Brand management platform.