Best answer: When a brand or a part of a brand is given legal protection it is referred to as?

A trademark is a recognized sign, symbol or expression which identifies product or service of a particular source from those of others. A trademark owner can be an individual, organisation or a legal entity. The purchased trademark cannot legally be used by any other company.

Is a legal protection given to a brand?

Trademarking a brand name is obtaining legal protection over its usage in a specific country. Every Government has an office that registers the brand names as trademarks owned by any particular individual, company or group of individuals. This gives those individuals and companies the right to its usage in the market.

When a brand get registered and legalized it is called?

When a brand is registered and legalized it becomes a trademark. … Copeland: “Trademark is any sign, mark, symbol, words or words which indicate the origin or ownership of an article as distinguished from its quality and which others have not the equal right to employ for the same purpose.”

What is a brand in marketing?

The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. … They provide enormous value to the company or individual, giving them a competitive edge over others in the same industry.

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When a brand name is used for a new or improved product line?

Chapter 31 Vocabulary Review

extension a branding strategy that uses an existing brand name for a new or improved product in the line
brand name the word, group of words, letters, or numbers that can be spoken
trademark a brand name, brand mark, trade character, or a combination of these that is given legal protection

What is brand name protection?

Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. … A more narrow definition of brand protection which focuses on trademark infringement, is sometimes used.

How do I get a legal brand name?

You can register an original trademark with the U.S. Patent and Trademark Office’s principal register. Having your trademark on this list will be beneficial in case you find yourself in a trademark dispute. If you only use a descriptive brand name, you will have to register it with the supplemental register.

What are four types of brands?

There Are Many Types of Brands

  • Individual Brands. The most common type of brand is a tangible, individual product, such as a car or drink. …
  • Service Brands. …
  • Organization Brands. …
  • Personal Brands. …
  • Group Brands. …
  • Event Brands. …
  • Geographic Place Brands. …
  • Private-Label Brands.

What is a trade name example?

A trade name is the name your business is commonly known as or the name you use when advertising or doing business. A trade name is also called a DBA (doing business as) name. A good example of this is Walmart. Walmart’s legal business name is Wal-Mart Inc.

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What are the 4 branding strategies?

The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What are the 4 steps of branding?

Here are four steps to building a successful brand.

  • Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? …
  • Organize your business based on this promise. …
  • Communicate your promise. …
  • Be consistent.